THE CHALLENGE My client, an independent daycare owner, wanted to grow their business and rank higher in local searches to compete with established childcare centers. However, they faced significant competition, making it challenging to attract organic traffic and local inquiries. THE SOLUTION THE OUTCOME Harness the Power of Digital Marketing
THE CHALLENGE Indellient was an IT Professional Services B2B company specializing in services in App Development, Cloud Services, DevOps, and Data Analytics/Science. Indellient relied heavily on in-person events for lead generation but struggled with low website traffic and had 0 online leads. Their website received around 500 organic clicks monthly, hampered by low domain authority and limited online presence. In … Read More
While Machine Learning has been around since 1950, which is a long time to grow into what we now know and love as Generative AI. As Generative AI has become more affordable and accessible it is no wonder it is being integrated into work processes in every industry, especially Marketing. As a non-billable team, in-house marketing teams tend to be … Read More
Using content is a cost-effective way to achieve organic reach. While many blogs discuss content strategy based on sales funnels and KPIs, it’s beneficial to also consider it from a detailed sales-enablement perspective. This blog draws on my experience in Content Marketing for a B2B IT Professional Services company, highlighting effective content strategies Table of Contents What is B2B Content … Read More
This is going to be a long but thorough blog about Meta Titles and Descriptions. We will discuss what metadata is, how it works, how to add it to your blogs, and tips on writing better titles and descriptions. I try to break up content but this felt important to keep together. Table of Contents What is Metadata? What are … Read More
What is SEO and why do you keep reading about it? I’m a huge advocate for SEO but I’m incredibly biased as I’ve centred my career around it. But is it necessary for everyone? Today, I discuss SEO basics, its purpose, and why it should (but don’t need to) implement it. Table of Contents What is SEO? On-Page SEO Off-Page … Read More
Writing blogs can be overwhelming, where do you even start? I started an entire blog and still feel the same way every time I start a new piece. Since it’s my job, I’ve obviously learned a few tricks along the way to make the process easier. In this blog, I will share my blogging process and how I use Headers … Read More
At least half of Content Marketing has to do with measuring success through Analytics. It can be easy to get lost in the lingo but I promise I have picked the most important terms you need to know. This blog will go over common Marketing Analytics terms I will use often in my other blogs. Table of Contents Goals Key … Read More
I’ll be first to admit I’m not always the most organized person. I actually have ADHD making organization an even bigger hurdle for me than it is for most people. For this reason, I usually rely on tools and planning to stay on track! At my job, I use Confluence and Jira, but there are plenty of similar tools anyone … Read More
If you are researching WordPress Themes you have no doubt come across a Page Builder or two. They come with fun widgets and make your website fancy just by dragging and dropping. But Page Builders are expensive, are they even worth it? This blog explains what Page Builders are and why WordPress is better straight out of the box. Note: … Read More