Content Marketing

An image of a circuit board

4 Ethical Considerations when using Gen AI for Marketing

by

While Machine Learning has been around since 1950, which is a long time to grow into what we now know and love as Generative AI. As Generative AI has become more affordable and accessible it is no wonder it is being integrated into work processes in every industry, especially Marketing. As a non-billable team, in-house marketing teams tend to be … Read More

A group of men and women discuss something in a corporate setting

Creating a B2B Content Marketing Strategy

by

Using content is a cost-effective way to achieve organic reach. While many blogs discuss content strategy based on sales funnels and KPIs, it’s beneficial to also consider it from a detailed sales-enablement perspective. This blog draws on my experience in Content Marketing for a B2B IT Professional Services company, highlighting effective content strategies Table of Contents What is B2B Content … Read More

A woman sits with a notebook and is writing

Blogging 101: Creating a Blog Outline

by

Writing blogs can be overwhelming, where do you even start? I started an entire blog and still feel the same way every time I start a new piece. Since it’s my job, I’ve obviously learned a few tricks along the way to make the process easier. In this blog, I will share my blogging process and how I use Headers … Read More

A group of men and women sit at a desk and stand at a cork board with post it notes on it

Tracking your Content Marketing Strategy in Trello (FREE)

by

I’ll be first to admit I’m not always the most organized person. I actually have ADHD making organization an even bigger hurdle for me than it is for most people. For this reason, I usually rely on tools and planning to stay on track! At my job, I use Confluence and Jira, but there are plenty of similar tools anyone … Read More

Two women laugh as they look at a sweater while shopping

Content Strategy 101: Creating Content for the Buyer Journey

by

When you begin to develop a Content Strategy it’s important to have a wide variety of purposeful content. In my Content Marketing Buzzwords blog I discussed the Buyers Journey and Personas. While understanding the Buyers Journey is one thing, implementing it as a content strategy is different. Today I discuss how to prepare your Content Strategy for the Awareness and … Read More

Man sits at a desk with a laptop on his legs as he writes

The SEO Benefits of Blogging

by

So you have created a new website for your business and you’re wondering if you should have a blog or not. Whenever I help a client or friend set up a new website, I always recommend adding a blog. While you can definitely set up a website without one adding one, it is usually a huge benefit to your website … Read More

A Flower rests on a page with french definitions of flowers

Content Marketing 101: All the Buzzwords You need to Know

by

You’re just getting started in Content Marketing and even this website is getting confusing? I can’t boil down the entire essence of Content Marketing in one blog. That said I thought I would put together this handy cheat sheet of buzz words as you read my blogs. Table of Contents Buyer Persona Buyers Journey Sales Conversion Call to Action (CTA) … Read More

Woman types at a computer with books around her

Basic SEO: Writing Easy to Read Blogs

by

So you have decided to write blogs as a part of your Content Marketing Strategy. While you may already be a great writer, blogs are written in a specific way in order to be read quickly. Easy to read blogs can increase the time on page, reduce bounce rate, and overall help your website rank organically. Today I’m going to … Read More