THE CHALLENGE
Indellient was an IT Professional Services B2B company specializing in services in App Development, Cloud Services, DevOps, and Data Analytics/Science.
Indellient relied heavily on in-person events for lead generation but struggled with low website traffic and had 0 online leads. Their website received around 500 organic clicks monthly, hampered by low domain authority and limited online presence.
In 2020, I took over the digital marketing strategy, focusing on a sustainable SEO and content approach that would drive organic growth and build Indellient’s online authority.
THE SOLUTION
- SEO Optimization (Website)
- Performed a full SEO audit to address site speed and structural issues. Replaced page-specific forms with a streamlined contact page approach to reduce page load times and improve the user experience.
- Focused on technical SEO enhancements to improve crawlability and search visibility.
- Content Strategy
- Updated existing blog content for SEO, aligning it with targeted keywords and on-page SEO best practices.
- Developed a new content strategy that catered to key audience segments created by in-house SME’s:
- C-Suite Executives: Created high-level content addressing top-of-funnel topics to engage decision-makers.
- Technical Audiences: Produced in-depth, technical content to establish Indellient as an industry thought leader.
- Analytics & Reporting
- Created customized Looker Studio reports to provide actionable insights and track keyword performance monthly.
- Used SEMrush for targeted keyword research to identify topics that aligned with Indellient’s service offerings and drove high-intent traffic.
THE OUTCOME
Within one year:
- Traffic Growth: Increased monthly website traffic from 500 to 10,000 unique visitors.
- SEO Impact: Achieved over 100 high-value keywords in the top 3 search positions.
- Lead Generation: Indellient went from zero online leads to at least 2 Marketing Qualified Leads (MQLs) per month, establishing a sustainable inbound pipeline.